How We Work

The principles that run the company.

These values guide every decision we make and define how we work together as a team.

Automation-first

We're capable of 10× more by automating where possible.

In practice — If you've done it twice by hand, the third time it's a script.

We steer by KPIs and experiments — not gut feel or the loudest voice in the room.

In practice — Any meaningful claim — about users, performance, or pricing — arrives with a number, or it doesn't ship.

We value impact to the exclusion of optics and politics.

In practice — The person who fixed the problem owns the credit, not the one who wrote the update doc.

Do what's right for the user, and everything else follows.

In practice — When a feature request conflicts with simplicity for the user, simplicity wins.

We share and communicate openly unless there's a specific reason not to.

In practice — Roadmap, board decks, and customer escalations are visible internally by default.

We do more with less wherever possible.

In practice — We'd rather ship the cheap version this week than the polished version next quarter.

A greentech company must walk its own talk.

In practice — We optimize our own footprint — flights, hosting, hardware lifecycle — not just our customers'.

Process exists to serve outcomes, not the other way around.

In practice — If a meeting, doc, or approval step isn't earning its keep, we kill it.

We're always looking for talented people who share our values and passion for making EV charging accessible to everyone.